Audio/Visual Electronics Wired up? Everyone's got some sort of electrical modification. Let's hear about it here.

Audio ad in Times of India For Volkswagen Car

  #1  
Old 09-23-2010, 03:22 AM
Junior Member
Thread Starter
Join Date: Sep 2010
Location: Mumbai, Maharashtra, India
Posts: 2
Default Audio ad in Times of India For Volkswagen Car

On the morning of September 21st Indians in six major cities were surprised to hear a strange voice. It took a while for most of us to realize what was actually happening. German car manufacturer, Volkswagen, along with one of India’s leading newspaper daily, Times of India, advertised VW Vento sedan in a completely new way.

On a specially printed first and last page, TOI had innovatively attached a small audio device with light sensor on its last page. Once a reader opened his TOI newspaper, the audio device started talking about VW Vento sedan! Probably this kind of advertisement was the first of its kind in the world.

There were mixed emotions amongst readers. Many found it amusing while others thought it as waste of money. But one thing for sure, people took notice as it was confirmed by VW India Head that there was a sudden rise in number of people calling in to inquire about Vento. It is estimated that along with the cost of device and page space, VW spent Rs 5-10 crores on this innovative advertisement.

`````````````````````````````````````````````````` `````
Source:- RushLane.Com

Useful Link:- Cheap Used Volkswagen Cars
 
Related Topics
Thread
Thread Starter
Forum
Replies
Last Post
RaahiShah
Off Topic
3
03-30-2012 03:19 PM
swenrac
Volkswagen Jetta/Bora
0
06-21-2010 11:09 AM
anand04
New Member Area
0
01-01-2010 07:39 AM
autog
Volkswagen Jetta/Bora
0
07-06-2008 02:10 PM
FastFrontier17
Volkswagen GTi / TDi
0
02-27-2006 08:53 PM


Thread Tools
Search this Thread
Quick Reply: Audio ad in Times of India For Volkswagen Car


Contact Us - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service

© 2019 MH Sub I, LLC dba Internet Brands

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.