Passat: Beyond the mid-life crisis?

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Old 06-11-2007 | 06:18 AM
Bert's Avatar
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Default Passat: Beyond the mid-life crisis?

Saw this funny viral ad for Passat on another VW forum:

http://www.youtube.com/watch?v=YapP2iJkMEE

What do you think? Is poking fun at people in a mid-life crisis the best way to sell more Passats? I can see the humour but I don't think it will resonate with your usual Passat driver. Or are they aiming for a younger audience now?
 
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